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Celebrate innovation and progressive thinking.

 

Rachel Begun

 
 

Consulting

Would you like a more clearly defined nutrition communications strategy that informs all decision making, creating alignment amongst stakeholders and ensuring credibility with consumers and influencers?

Do you want employees better versed in the nutrition issues relevant to your products and services so they can make informed decisions and effectively communicate with both internal and external stakeholders?

Are you interested in offering consumer affairs and customer experiences that are positive, avoid legal issues, and share consistent messages?

Do you need help creating scientifically-credible yet consumer-friendly content for your packaging, website, social media and corporate communications materials?

 

In today’s environment, defining your company’s food and nutrition strategy is essential to success. It creates alignment among every step of the product/service lifecycle—from innovation to brand positioning and messaging to industry thought leadership and consumer and stakeholder engagement.

 
 

 

My combined experience as a nutrition expert and communications professional makes me uniquely poised to strategically advise organizations as they define, implement and communicate the food and nutrition strategy best suited to their mission and contribution to the marketplace. I partner with organizations focused on innovative approaches to creating a healthier and more sustainable food environment, including food brands, commodity boards, industry associations, health advocacy organizations, foodservice and hospitality providers, public relations and marketing agencies, and food system collaborations.

Core capabilities include:

  • Nutrition strategy development
  • Brand positioning and key message development
  • Platform and program development and implementation
  • Consumer and influencer outreach and engagement
  • Problem solving and decision making facilitation
  • Associate and stakeholder education
  • Education event planning

Education & Communications

Are you seeking a passionate and well-prepared speaker for a conference lecture, event panel discussion or trade show representative?

Would you like a savvy nutrition communicator to educate your internal employees or other key stakeholders via panel discussions, department brainstorms or company meetings, taking complex scientific concepts and sharing them in easy-to-understand terms?

Do you need a seasoned health and nutrition writer to create content for trade and consumer publications, blogging, social media outreach and engagement, corporate communications and marketing materials, or book and cookbook editing?

Are you interested in planning inspirational and thought-provoking education events?

I believe you can commit to your individual, authentic health needs while also being a part of the solution to our food systems challenges. That’s what I aspire to inspire.
 
 

 

I inspire individuals and organizations to take an authentic approach to healthful living while also being a part of the solution to our global food challenges.  I also believe we are better informed and become more effective problem solvers when we understand more than just our own point of view.  As a result, my approach to educating and education event planning is based on the premise that today’s nutrition issues aren’t black and white and that multiple points of view should be shared and debated.

Core capabilities include: 

  • Public speaking
  • Private education and training for associates and stakeholders
  • Content creation
    • Trade and consumer publications
    • Blogging
    • Social media engagement
    • Corporate communications and marketing materials
 

Spokesperson Work

Are you looking for an authentic, credible voice to represent your organization?

Do you want an expert to help move your mission forward?

Are you looking for an advocate who shows your company does the right thing?

 

I represent organizations selectively.  I know it’s the right fit when our values align and I can share my nutrition expertise and authentic voice to help move a mission forward.
 
 

 

Having worked on both sides of media—as a public relations professional and savvy media spokesperson—I understand what it means to be an effective third-party partner.  There is a nuanced balance to sharing credible food and nutrition science, being true to your personal values, and publicly supporting an organization’s mission.  I selectively represent companies in which I can authentically and simultaneously do all three. 

Capabilities include:

  • Public speaking
  • Editor desk sides
  • Trade shows
  • Event hosting
  • Press releases
  • Social media engagement
  • Webinars
  • Media interviews
  • Sponsored blog posts
  • Video content